George Bernard Shaw wonderfully said, "There is no sincerer love than the love for food." For those who find 'nom nom' to be the ultimate pleasure, restaurants are heaven. And one of the best ways to find a good one is browsing through their website.
A restaurant's website is like a mirror of the place itself. It not only gives you all the information you need like location, timings, cuisine, menu, offers and more but also works as a prequel to the actual visit. Did you know 90% of guests research a restaurant online before visiting while 57% check out the restaurant's website online?
If you run a restaurant or just simply love food, this article will be an insightful yet fun read. Here are five best restaurant websites you'll enjoy navigating through:
1. Meet The Greek, Australia
Taking it literally.
This Greek restaurant's website literally lets you 'Meet The Greek'. It opens with a close-up of a Greek man, who sits idly on an armchair. His actions change as you navigate through the different buttons on the website. For example, when you click on 'contact', the good man picks up an old telephone and starts talking! So creative!
We like this website because:
- It's out-of-the-box yet simple.
- It instantly establishes an emotional connection and entertains.
- It offers online bookings, the menu, details about functions and doesn't go overboard.
Load time: 3/5
2. Vandal Rotterdam, Netherlands
Where pictures speak a million words.
As soon as you open the website, Vandal is written on a black screen with a paintbrush-like effect. The website truly acts as a reflection of the restaurant, giving the guests a glimpse of what awaits them. It gives people something to look forward to.
The website gets brownie points for its:
- Attractive web design.
- Rich photo-based interface, aces digital marketing efforts.
- Interesting, Instagram-like decor page.
- Strategic use of call to action buttons.
Load time: 4/5
3. Sanzaru, Belgium
Once upon a time in foodland...
This website makes sure every element is beautified, including the cursor. To a guest who wants to visit, it feels like unravelling the pages of a story; like embarking on a flavour experience. Another USP of the website is its content. The photos and text trace the journey of the food until it reaches the tables.
The website scores on:
- A classic layout, seamless and stunning.
- Minimum content, maximum impact.
- Easy reservation and contact options.
- Bug-free, without any broken links.
Load time: 4/5
4. Restaurant Colibri, Canada
Worth your time.
A no-frills website, embodying simplicity and ensuring maximum utilisation of space. The website also has a dedicated space for placing online orders. It highlights the USP of the restaurant, which is locally-sourced, healthy food without making too much of an effort.
This is why the website shines:
- Use of simple food-based design elements.
- Lightning-fast load speed.
- Conveys all the information through just 3 web pages, understanding people have less time.
- Impressive placement of call to action buttons.
- Works great on mobile too.
Load time: 5/5
5. Arts District Craft & Kitchen, United States
Know it all.
Uncluttered, classy and vibrant are the three adjectives that come to our mind as soon as we look at this website. It talks about the restaurant, its menu, its brewery, has a dedicated feed section and an option to contact and subscribe. All of this can be read and seen in 5 minutes. This is why it is powerful.
The website is great because of the following elements:
- A powerful slogan on the home page that touches the right chord (good times with great friends).
- Smooth scrolling layout without making the users click on different menu buttons.
- A space for photo-feed that looks appetising, encouraging a person to visit the restaurant.
- Neat design, that's not too cramped.
Load time: 5/5
In this list of best restaurant websites, all the websites have some things in common. They are creative, have a great UI/UX design, are bug-free and have call to action buttons that make it easier to contact, reserve or address queries. These websites are digital windows of the restaurants, that work like a teaser does for a movie. They make a guest want to visit the restaurant as the website creates a promise of a good time.
Do you want to make an awe-inspiring website for your restaurant? Invest carefully. There are many who can design a website for you, but very few who can do it well. Don't think of designing it on your own or hiring someone who is ready to do it for cheap. As Benjamin Franklin has been quoted as saying, "The bitterness of poor quality remains long after the sweetness of low price is forgotten".
Pro Tip: if you're looking for an innovative and powerful way to expose your menu and integrate it into your website and social media channels, check our Redro, the smart restaurant menu of the future.