The first impression is often the last impression! You only get one chance, and it more often than not is created by your website.
According to research back in 2011, it takes users only 50 milliseconds (that’s 0.05 seconds) to form an opinion about your website that determines whether they like your site or not, and whether they would stay or not! We doubt that this time bracket has increased over the years.
What leads users to make these snap judgements?
Well, in most cases, it’s the design of a website. According to a 2015 study, 94% of negative website feedback is design related and that’s precisely the reason to choose a design company that not only understands modern design but also caters to the cultural needs of your target audience.
For example, if you are a business based in the UAE, your website may need to have an Arabic version available. In addition, certain symbols or pictures might not sit well with Middle eastern audiences. Therefore, your designer must use relevant design practices and also be aware of the cultural sensitivities of the people you intend to target in order to create a website that works for your business.
That being said, choosing a designer for your website can be a mammoth task. With so many design companies out there, it is hard to find the one that is the best fit for your requirement.
To help you out, we have listed eight things that you must consider before finalising a designer for your website. Let’s dive in:
1. They Have Experience
The number of years a company has been in business doesn’t necessarily equal quality. However, in most cases, if a company has been around for years, it is likely for them to have a well-rounded team of experts and offerings. To get the full picture, try to find the answers to the following questions:
- How long has the company been in operation?
- How many clients have they worked with?
- Have they won any awards or accolades?
- Are they experienced in delivering the kind of website you require?
- Can they give client references?
When you are hiring a design agency, you are not looking at a one-off engagement. Instead, you need someone who you feel comfortable working with and is ready to collaborate for the long term.
Do you find the team to be positive and brimming with confidence? Do you think they are genuinely interested in your business?
If you answered the above in affirmative, you have probably found your match.
2. Their Portfolio Is Promising
Once you are past stage 1, ask the agency to share their portfolio with you. This will help you assess whether their designs match your taste or not.
However, don’t be impressed by the screenshots in a portfolio; ask the agency for links to live websites they have designed. This will help you assess whether their designs are fresh and user-friendly and also give you an idea of their expertise.
3. They Understand Your Client Base
When you are running a local business, you need to hire a design company that understands your community and client base.
Remember, a good website design is one that is appreciated by your audience. Therefore, the web design company must be willing to research and understand your market before proceeding with the design.
For example, a website related to mother and child care will look different from one designed for elderly care.
Similarly, when you are designing a website for your clientele in the UAE, you must ensure that the language, images, and symbols used in the website are acceptable and understood by the UAE audience.
4. They Understand Modern Website Design
It is a fact that customers are more likely to trust your site if it looks modern. Therefore, you need a designer who is abreast of the latest design trends lest you end up with a website that’s only fit for nostalgia. In addition, the website must be responsive, i.e., it should be optimised for mobile devices as most users interact with your website on mobile.
Did you know that 57% of internet users say they won’t recommend a business with a poorly designed website on mobile?
Smart design companies include what's trending in their websites. However, not every trend should be included, it must be a balance of modern and proven design elements to create a design that actually works.
5. They Know SEO
Search Engine Optimisation or SEO plays a vital role in taking your website to its targeted audience and generating more leads for your business. However, Google continuously updates what it considers good SEO practices (White Hat SEO) and bad, which means your web designing agency should not only be well-versed with the basic SEO techniques but should also stay updated about the latest trends and policies.
Let’s understand why a good understanding of SEO is important with an example. Presently, one-page websites are particularly popular with users. However, when you choose a one-pager, you are using all your keywords to optimise a single URL and reducing your chances of popping up in multiple searches. An experienced web design agency understands such challenges, informs you about them, and helps you overcome them through creative and practical design.
6. They Have a Support System in Place
Will your web design agency offer ongoing support once your website is live?
You may experience trouble with email, hosting, or the management of content on your website right after it is deployed. A good web design agency provides you with instant support in such situations to ensure that your website continues to function properly without interrupting your business.
7. They Are Communicative and Creative
Being an expert in your industry, you know your product and audience well. Therefore, you have a fair idea of how you want to present your goods and services to the audience.
But, is your web design company listening to your suggestions?
A good web designer can put your ideas into action, embellishing them with his or her creativity for more aesthetic results.
8. They Offer Transparent Pricing
Coming to one of the most critical parts of the engagement, the budget!
The cost of designing a website can vary greatly. For the same brief it is not unusual to receive quotes ranging from AED5k to AED50k to AED500K!
However, just because a web design agency quoted a higher price for your website, do not assume that it comes loaded with everything you need. Ask the design agency to give you a proper break-up of costs and check what’s included in the price before making your final choice. We recommend that you check if your package includes things like hosting and management fees as these can add to your budget significantly.
At Blue Beetle, we understand the profound impact of web design on your business. Therefore, we work hard to create an impactful website for you after considering your business goals and target audience so that your website acts as your most effective lead generation tool.
From designing to SEO to content management and aftercare, we offer you end-to-end web design solutions that really work. If you are not just looking for a web design agency but a partner for your success, you have come to the right place. Get in touch with us to know more about our services.