“the best way to predict the future is to invent it”
As far as search engine positioning goes, that’s not bad advice. If you can predict or come up with the next hot buzzword or key phrase in a particular industry – or even amongst a targeted search group – then it should be pretty easy for you to grab the top spots on Google and the other major engines before anyone else can.
Creating the future in search is an excellent way to put yourself at the front of the pack. Here are a few steps to get started.
1- Focus:
Just as you can’t be all things to all people, neither can most of us dominate large numbers of search terms and phrases at once. Try to pick one or two phrases that you think are likely to become more popular – and profitable – and use those as a starting point.
2- Be Proactive on Social Media:
Before you see it on TV or read about it on an online/printed journal, it’ll be on social media. This new kind of media has changed the way we access information. You just can’t ignore the hashtags since they are giving away fresh updates in a fraction of a minute.
3- Act Quickly:
If you spot a useful trend, start optimising your site for search engines right away – you’ll be in prime position when the rest of the world catches up.
A few useful tools to spot trends online:
1- Google Trends:
Perhaps the best trend spotter tool out there to date. Google Trends helps you to find out what's trending around you and represents the data in fresh visualisation form.
2- Hashtagify
One of the must-have tools to see what is trending on twitter. It can help you to find hashtags people are using related to your business, and you can spot the trends too.
3- DrumUp
DrumUp is a relatively new tool that helps you crawl the most shared content on Twitter, Facebook and LinkedIn and convert it into an easy to navigate feed in one place so that you can review everything hot in one go.
