Dubai has long been associated with luxury; the place for shopping, gold, fine dining, exhilarating thrills, and endless pampering. It's no wonder, then, that Dubai's spa market is booming, with Spa & Wellness Travel predicting that the number of 5-star spas will increase from 107 in 2017 to 157 by 2021 - and that's just the 5-star variety.
No doubt this boom goes hand in hand with the explosion of new hotels going up across the country, just in time for Expo 2020. But it's not only 5-star spas in Dubai's market. Dubai attracts a vast range of visitors, and the spa scene is developing to accommodate this spectrum of guests with different price points, treatments, and marketing techniques - all in the bid to win new business and keep existing clients coming back for more.
Winning favour in a competitive market requires clever customer relationship management efforts. With so many prospective customers and existing customers to keep on top of, a CRM tool is the secret weapon to capturing customer data, keeping them up to date on the offers available to them and tracking their interactions to better improve the odds of conversion.
5 of the Best CRM Solutions for Spa's in Dubai
In the spa industry, the customer experience inside the spa is just as important as the customer experience online before and after their stay. Visitors expect to be flatteringly wooed in and treated as VIPs to be enticed back. Learning the habits of existing customers and offering them services that meet their desires, allows spas to provide VIP treatment before the VIP has entered the venue. And these learnings can be applied to new prospective customers to learn what first-time visitors may seek and offer up deals that seem to anticipate their wants intuitively.
All of this is easily achieved with the right CRM.
Infusionsoft is for the small spa seeking significant results. Voted the number one CRM for small businesses, Infusionsoft helps to capture leads and track the behaviours of existing clients.
Infusionsoft start their service with a comprehensive package including unlimited landing pages, CRM, marketing automation, unlimited emails, invoices and payments, and free customer support to give small businesses all the tools they need to best capture, track and manage customers. For sales automation and online selling, they have more advanced plans.
Starting at $119 p/month for the Basic, including 2,500 contacts, Infusionsoft then goes to $299 for the Pro with 5,000 contacts and $399 p/month for the Premier plan with 10,000 contacts.
2. HubSpot CRM
HubSpot is a great all-rounder able to meet the needs of spa's both big and small. The CRM is free, simple enough for anyone in the business to use, and powerful enough to be a global favourite amongst marketers.
HubSpot CRM is completely free, with the advanced features making up the packages that can be added. Their "basic" free service includes a Sales Hub, which integrates with Gmail and Outlook calendars and email, as well as customisable contact properties, deal stages, pipeline, opportunity tracking, tasks, website chat and bots, email tracking, reporting, meeting scheduling link per user. Advanced features like the HubSpot Sales Professional has multiple pipelines, and HubSpot Marketing brings in campaign management and marketing automation integrations into the CRM.
Starting with the free CRM, HubSpot's advanced sales and marketing features then begin at $50p/month for HubSpot Sales, Marketing or Service Starter, which removes HubSpot branding and provides salespeople access to email automation sequences, and goes to $400p/month for HubSpot Professional, including five licences. They offer a free 30 day trial on advanced features.
3. Zoho CRM
Zoho CRM is another attractive option for small to medium sized spas that are seeking an easy to use CRM with an interface that makes it simple for anyone in the business to navigate while coming full with all the necessary features.
Zoho CRM brings users workflow automation, sales gamification, and a sales process builder in their basic package. For marketing features, spas can upgrade to add on Google AdWords integration, and again for the AI sales assistant.
Starting at $12 user/month for Zoho Standard, Zoho then offers their Enterprise package for $35 user/month and their Ultimate for $100 user/month for Zoho Ultimate. They also offer a free trial period of 15 days.
Salesforce.com meets the needs of the mid- and large-sized spa with its user-friendly interface and feature-rich offering with add-ons available to pick and mix based on the needs of the spa.
Salesforce.com's entry package includes all the basic contact management features, task and event tracking, Outlook and Gmail integration, mobile app access, a content library, reporting, and Chatter (their internal chat tool). Spa's will need to then select option from their Salesforce Marketing Cloud service including users email, mobile, social, advertising, journey building, marketing automation and data management.
Starting at $25 user/month for Salesforce Essentials, Salesforce then goes to $100 user/month for Salesforce Lightning Professional, and up to $325 user/month for Lightning Unlimited. Salesforce Marketing Cloud features come at an additional cost, depending on which base plan is selected. All of their contracts are annual, and they offer a 30-day free trial.
5. Microsoft Dynamics 365
Microsoft Dynamics is the option for the enterprise-level spa, one that needs to keep track of multiple locations, contacts and users. While Microsoft Dynamics requires an onsite specialist to manage it, it's one of the best for complex enterprise environments.
Microsoft Dynamics has a range of applications for businesses to choose from, with the marketing campaign app giving companies the tools to create and nurture leads, align sales and marketing, and make smarter decisions with AI-powered market insights. It works for 2,000 contacts with 10 or more users of Customer Engagement and Dynamics 365 Plans.
Starting at $115 user/month for the Customer Engagement Plan, Microsoft Dynamics 365 goes up to $210 user/month for Dynamics 365 Plan, which gives users access to all the apps. They also offer a 30-day free trial.
Which CRM is right, is ultimately going to depend on the individual spa and its specific objectives, but every spa needs a good CRM, and all of the options here give businesses the tools they need to stand out in a highly competitive space. If you need help in this area, please feel free to get in touch. We’ll happily guide you to the right solution.