When ever we meet new people we invariably get asked, "Why the name Blue Beetle?"
Well there's two versions to this story, the short one (the truth) and the long one (the branding blurb) and neither include a VW Beetle (even though we have one in our office, that's just there to confuse you ;)
The Short Version
The name actually first came about simply because it met a number of criteria. When I first started the company it was a one-man band and Blue Beetle was my channel to do what I loved doing - creating interactive experiences. I wanted a name that was easy to remember and one that was connected to nature somehow, because that is where my other love lies.
Creative by nature
Our first tagline back then was "Creative by nature" and that is what it was all about. Fun creative Flash websites that were more like interactive brochures than anything else. The double barrel name and colour association all aid memory, so Blue Beetle just came to me while driving one day and it stuck.
The Long Version
The company has moved on quite a bit since then. We recently rebranded and restrategised and out of that exercise has come a new "official" story.
Our new tagline is "Come into being" and this relates back to how the scarab beetle was revered by ancient Egyptians. Popular interpretation in modern academia, theorise that the hieroglyphic image of the beetle can be translated as ‘to come into being’, ‘to become’ or ‘to transform’.
Khepri (‘he who has come into being’), the God Of The Rising Sun
The scarab was linked to Khepri (‘he who has come into being’), the God Of The Rising Sun. This is because the ancients believed that the dung beetle was only male in gender, and reproduced by depositing semen into a dung ball. The supposed self-creation of the beetle resembles that of Khepri, who creates himself out of nothing. Moreover, the dung ball rolled by a dung beetle resembles the sun.
"Come into being" resonates with us because of what we do, we create from nothing things that help transform our users impressions and our clients businesses. We love to design and create unique interactive experiences that evolve brands, grow companies and make people's lives better. And while doing so we strive to educate and guide our customers through the digital maize, shining a light as bright as the sun to reveal the endless possibilities.
Now I bet you're sorry you asked!
Oh and by the way, if you're thinking that a dung beetle doesn't make for a cool mascot. Check out this TED talk by Marcus Byrne entitled The dance of the dung beetle.